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ELON MUSK NO MORE THE CEO OF TWITTER Inc. | Linda Yaccarino, an executive with close ties to the advertising sector who works for NBCUniversal, has been named the new CEO of Twitter, according to Elon Musk.

I'm happy to welcome Linda Yaccarino as the next CEO of Twitter. Musk noted on Friday in a tweet. Yaccarino, he continued, "will focus primarily on business operations," while Musk would continue to play a key role in developing new products and cutting-edge technologies. Prior to that disclosure, NBCUniversal stated on Friday that Yaccarino will resign her position as chairwoman for global partnerships and advertising immediately.

Musk, who bought Twitter last fall and has since been running it, had long vowed to leave his position as chief executive of the business, now known as X Corp. Few expect Musk to stroll down from Twitter's judgment-making, though. Musk and Twitter must entice advertisers after a large number left Twitter in the early months of his takeover, fearing damage to their brands in the ensuing pandemonium. Musk said that advertising had returned in late April, but he gave no further information. Yaccarino successfully integrated and digitalized ad sales at Comcast and NBC, according to Mark DiMassimo, founder and creative chief of ad agency DiGo, and her track record of cross-selling ads across different platforms may appeal to Musk as he tries to turn Twitter from a social media company into a larger media platform.

In her nearly 12-year tenure with NBCUniversal, Yaccarino's team is credited for producing more than $100 billion in advertising sales since 2011. Yaccarino formerly held the positions of president of cable entertainment and digital advertising sales as well as chair for advertising and client partnerships at NBC, according to LinkedIn. Yaccarino spent almost two decades working for Turner, a major worldwide entertainment firm, before joining NBC. Yaccarino spoke with Musk last month in front of a large audience of advertisers on a stage in Miami. Before Musk's confirmation, DiMassimo stated on Friday, "If anyone can translate the Musk vision into advantages for marketers she'll be able to do it." Even while there is skepticism and many marketers are in a "show me" mode when it comes to Twitter right now, if she did go there, it would be a very reassuring step. The incoming CEO of Twitter will face other challenges as well, according to Proulx, as Musk has "fundamentally altered" Twitter's community and product, maybe "for the worse." Twitter's leadership under Musk has been unstable. He fired the company's senior executives on his first day, then almost 80% of its employees, leaving Twitter with considerably fewer engineers to make sure the site is functioning adequately and far fewer content chairpeople to assist remove hate speech, animal cruelty, and graphic violence. He has altered the platform's vetting process and reduced measures to prevent the spread of false information. Along with Musk's own propensity for disseminating false information and interacting with others. Some of these changes, according to analysts, together with Musk's own propensity for disseminating false information and interacting with well-known conspiracy theorists and far-right figures, have turned off many advertisers on the site. Stabilising Twitter and making sure that important product decisions are made slowly and deliberately rather than, as Musk has frequently been known to do, on the spur of the moment, inspired by a fan's tweet or a passing thought, are necessary for regaining advertisers' trust. Yaccarino is a marketer's leader with important advertising knowledge, according to insiders in the firm, but if she is to succeed on the commercial side, she will need Musk's support on the product side. Users have become divided as a result of Musk's policy changes, and some have even abandoned the platform. On Friday, there was more of it, but it came from some of Musk's loudest admirers. Some emphasized Yaccarino's affiliation with The World Economic Forum, a group that Musk has previously criticized, and suggested that this would indicate a departure from Musk's "2.0 values" for Twitter.

The political views of Yaccarino have also been questioned by others. Yaccarino was given a two-year term on Donald Trump's Council on Sports Fitness and Nutrition in 2018. She collaborated with the Biden White House to develop a coronavirus vaccination campaign that was seen by more than 200 million Americans while she served as Ad Council head in 2021 and 2022.

Musk was examined in court about how he separates his time between Tesla and his other businesses, such as SpaceX and Twitter, last November. Musk was summoned to the stand as a viewer in the Delaware Court of Chancery trial examining a shareholder's disapproval of his alleged $55 billion wage package as CEO of the electric vehicle manufactory. Musk proclaimed that he never intended to lead Tesla and that he also didn't want to direct any other companies, picking to think of himself as an engineer. Musk fooled about the candidates for a new CEO on Twitter late last year, stating the individual "must like pain a lot" to lead a business that "has been in the fast lane to bankruptcy."

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