SHOULD WE REALLY BOYCOTT STARBUCKS?
What Took Place: On Wednesday, the hashtag was one of the ten most popular topics on Twitter in the United States.
According to a report by Reuters, Starbucks announced the decision in a message distributed to employees on Tuesday and justified it with a recent U.S. Supreme Court decision.
Customers criticized the Seattle-based company's move on social media, and the hashtag has gathered popularity since Wednesday afternoon.
Barbara Johansen Newman, a writer, and artist, backed the boycott of Starbucks.
Another Twitter user said that she would avoid going to Starbucks and other establishments that do not mandate employee vaccinations.
Why It Matters: Just a few weeks ago, Starbucks announced that all staff must be immunized by February 9 or submit to weekly COVID-19 testing.
In June of last year, there were demands for a social media boycott of Starbucks after it was claimed that the corporation forbade its retail staff from wearing anything associated with "Black Lives Matter."
Price movement: Starbucks' regular trading session on Wednesday ended nearly 0.9% lower at $96.87, but the after-hours session saw a 0.4% increase to $97.28.
WHY INDIANS ARE BOYCOTTING STARBUCKS?
Starbucks just released a commercial on the subject of inclusivity, and it seems to have irritated some users on social media.
The advertisement, which debuted on May 10, emphasizes the acceptance of transgender people while showcasing a young man's transition from being named Arpit to Arpita.
The advertisement starts with an old couple waiting for their son in a coffee cafe. Soon after, a woman walks in and hugs the elderly woman. She then tries to hug the man but is afraid.
When the father returns with the coffee, he notices that one of the cups bears the name Arpita, showing that he has, at last, come to terms with his daughter as she truly is.
"Your title clinches who you are, whether it is Arpit or Arpita. At Starbucks, you are valued and accepted for who you are. Because being who you are is everything to us," the caption of the advertisement read.
While the advertising received a lot of positive feedback, there was a call for a boycott of Starbucks because, in the eyes of some, the company is trying to forward its "woke agenda" in India.
Some people were troubled by the transitioning person's religious beliefs. The tweet "Tab dekho Kaisa 'Khela Hobe'hota hai" was one of the ones that got the most retweets.
AFTER THIS AD THE WHOLE INTERNET GOT DIVIDED INTO TWO SPACES:
In just 48 hours, Starbucks' commerce crusade went viral, provoking over 2.5 million tweet views and 530k videotape views. Social media users argued the promotion’s assertiveness on transgender rights and inclusivity. Some thought it broke the mold and supported a worthy cause. One person commented, "Good to see some effort for gender inclusivity in India." Others said that the advertising was unnecessary and that this type of issue needed to be driven delicately. One commenter asked Starbucks, "Why was this advertisement necessary, you were already doing well in India." On May 12, the hashtag "Boycott Starbucks" also started to gain traction in India.
This is how the public on Twitter responded to this ad:
This advertisement has created a lot of chaos in India and the public is struggling with two perspectives. What do you think is right? Share your views in the comments below and let us know HAVE YOU BEEN TO A STARBUCKS LATELY.
This was about whether Should we really boycott Starbucks. I hope this article may help you all a lot. Thank you for reading.
The ad was trying to make a moment instead of chaos
ReplyDeleteNothing wrong with the commercial
ReplyDelete